IT'S A PROUD DAY FOR BEAT THE DRUM - Back in London today for our first album release of 2017. That Was Now, This Is Then.

Available now to stream or buy on Spotify, iTunes, Amazon Music and more. We will also be releasing more new material and experimenting with strange ideas in the coming months.

Beat The Drum have been busy in Milan recently, launching their new Evening Wear Collection. They will be showing the collection at their “Outsider Shows” and pop-up events in and around the art galleries, clubs and strip bars of the city throughout the Spring season. 
Watch this space for more Beat The Drum European Collection updates.

Beat The Drum have a long established association with the Dunning-Kruger effect, using it as a fundamental philosophy of creativity and experimentation. There are controversies over this philosophy as to whether it counts as irrational, or whether it results in useful attitudes or behaviour. The Dunning-Kruger effect is when someone who knows fuck all about something, is under the deluded impression that they are in fact, an expert on said something.